According to USA TODAY, the hottest spot on Wyoming’s tourist map these days doesn’t truly exist. But that isn’t stopping fans of Brokeback Mountain from ringing up the state’s tourism office with queries about how to get there.

Hundreds of calls asking about the location of Brokeback Mountain have come in since the movie’s release last year.

If the responders were in full disclosure, they’d explain that the peaks featured in the film are 700 miles or so north of Wyoming in Alberta’s Canadian Rockies. But not being the sorts to let a marketing opportunity slip by, employees tell callers that while the movie wasn’t actually filmed in Wyoming and there is no mountain by that name, director Ang Lee captured the spirit of Wyoming’s Big Horn Mountains. Lower production costs spurred the move to Canada.

But that isn’t stopping fans of Brokeback Mountain from ringing up the state’s tourism office with queries about how to get there. Hundreds of calls asking about the location of Brokeback Mountain have come in since the movie’s release in December.

If the responders were in full disclosure, they’d explain that the peaks featured in the film are 700 miles or so north of Wyoming in Alberta’s Canadian Rockies. But not being the sorts to let a marketing opportunity slip by, employees tell callers that while the movie wasn’t actually filmed in Wyoming and there is no mountain by that name, director Ang Lee captured the spirit of Wyoming’s Big Horn Mountains. Lower production costs spurred the move to Canada.