Virgin America

Richard Branson (Virgin Group). Like JetBlue Airways Corp. seven years ago, San Francisco-based Virgin America is accenting hip customer service on flights aboard new Airbus A320 aircraft in an attempt to build loyalty in an industry with sharply deteriorating reliability and customer satisfaction.

“It’s been a tough battle to try to get Virgin America up and running,” Branson said on Wednesday, reflecting on the opposition he faced from competitors and regulators. – Several U.S.-based carriers and unions opposed Virgin America’s entrance on grounds that Branson would control the company in violation of a U.S. law that limits control of airlines to U.S. citizens. Virgin Group holds a minority stake in the company, which the law permits.

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