Netherlands Tourism Announces JUST BE. IN HOLLAND! Campaign and Contest


Holland is a name in common usage given to a region in the western part of the Netherlands. The name ‘Holland’ is also often informally used to refer to the whole of the country of the Netherlands.


Today, the former County of Holland consists of the two Dutch provinces of North Holland and South Holland, which together include the Netherlands’ three largest cities: country capital Amsterdam, seat of government The Hague, and Rotterdam, home of Europe’s largest port.

The Netherlands Board of Tourism and Conventions  launched its new marketing campaign, “Just be. In Holland.” with a spectacular series of events.

Each week in February, visitors to can enter to win a different prize from a selection that reflects Holland’s unique style and culture!

The contest is simple. All you need to do is correctly answer a Holland-themed question to be eligible to win amazing prizes.

A new contest will be posted every Thursday in February.  Each correct online entry will be entered into a weekly drawing for a chance to win an incredible prize that highlights a different aspect of Holland’s unique style. Each week’s prize (one winner per prize) is listed below.
·         February 4 contest: Have a fresh bouquet of tulips delivered to your home each month for a year

·         February 11 contest: Dazzle your darling (or yourself!) with an exclusive Gassan 121 diamond

·         February 18 contest: Cycle through your hometown on a traditional Batavus Dutch bicycle

·         February 25 contest: Lounge in style on the $1,000  Carbon chair designed by Marcel Wanders and Bertjan Pot

In addition to the weekly prizes, one grand prize winner will be awarded the ultimate experience: a chance to just be in Holland!
In order to qualify for the grand prize—two round-trip, business class tickets on KLM Royal Dutch Airlines to Amsterdam and a four-night stay at the Sofitel Amsterdam The Grand

potential travelers simply need to upload a photo showing how they would “Just be. In Holland.” between February 4 and March 4, 2010.

The most creative entry will be selected!

“The new ‘Just be. In Holland.’ campaign epitomizes what repeat visitors to Holland already know—that Holland is a place where you can truly be yourself and discover a world of authentic and modern experiences, whether you are interested in art, culture, design, fashion or architecture.”