Print vs. Digital Online Advertising in the LGBT Gay Travel Market

As a group, gays and lesbians spend $64.5 billion, yes billion, annually in the U.S. travel market, according to Community Marketing Inc., a gay-market research group based in San Francisco.

Surveys also  show 85% of People Find What They Are
Looking For by Using Search Engines. Many consumers look online to find the most current, most up to date information.

There has been a huge shift from print to online,” says  Derrick  Sorles, of Business Blogging Consultants  in Chicago. “The  Yellow Pages have become archaic to many people .”

Print magazines are shutting down left and right in major metropolitan marketplaces. More and more people use their computers to find the information they want and need. This is the Web 2.0 world we live in! 50% of all consumers, search ONLINE FIRST, before leaving the house!

The top 100 advertisers in the U.S., who represent 41 percent of total advertising spending, shifted about $1 billion last year from TV and newspapers to the Web. An analysis from Ad Age shows that overall media spending in “measured” categories (TV, print, radio, Web) by the top 100 advertisers was flat in 2007, with 0.3 percent growth to $61.3 billion. But spending on Web display ads rose 33 percent to $4.2 billion.

The article notes:

Put another way, these top-tier marketers increased measured Internet spending by $1 billion; slashed newspaper spending by $674 million; and cut TV budgets by $406 million.

This is yet one more piece of evidence that dollars are flowing from traditional media to the Web. The analysis is based on data from TNS Media Intelligence for 2007. TNS only measures display advertising, and not search.

  • In most cases, digital Internet advertising is much less expensive than print.
  • Reach a worldwide audience online – people searching and surfing for the news, information and entertainment on a specific site.
  • SPEED – Get the word out faster digitally. In just minutes news, info and ad specials can be LIVE. No pesky deadlines.

    ADVERTISERS can have a presence on our LGBT travel network for $50 a MONTH OR LESS – if you choose to advertise across  multiple sites!
    There is no better time to try advertising online then now!

    email  me  today   or  give me a call, and let me show you how. 773-878-5323

    Michael Snell

Share
  • Archives

  • LGBT Blogs and Writers Unite!

    best_gay_travel_sites_cities_bars

    connextions_lgbtr_glbt_life_and_style_magazine


  • All American Guys

    allamericanjockguys
  • Trademark and Copyright

    Creative Commons License This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.


    BestGayTravelGuide.com does not claim credit for any images featured on this site, unless otherwise noted. We try to give credit when and where we can. All visual content, copy and images, is copyright to itís respectful owners. We are neither responsible, nor have we control, on content of any external website links.

    Information featured on NewGayTravelGuide.com can contain errors or inaccuracies, although we try all in our power to avoid this. We do however do not make warranty as to the correctness or reliability of the siteís content. If you own rights to any of the featured images and articles and do not wish to appear here, please donít hesitate to contact us for direct removal.
    Malephotog @ gmail.com


    DISCLAIMER ñ Occasionally BEST GAY TRAVEL GUIDE accept free copies of books, cds, dvds for review, restaurant meals to critique, bottles of wine and liquor for tastings, and at times all-expense-paid FAM & PRESS trips and free hotel stays in exchange for articles and our honest reviews about the destinations. WE also accept payment for feature reviews when appropriate.


    trademarkedbestgay

    business_blog_consultants_200
    Blog Development Consulting Provided by Michael Snell and Derrick Sorles ~ YourBusinessMD's
  • Google +

    Google+
  • Check This Out! AMAZING SPEAKERS!