Stockholm
has an excellent reputation among international LGBT travelers, and has
been ranked in the past few years as one of the world’s gay-friendliest
destinations. In conjunction with Pink Christmas Week
in Stockholm, Stockholm Visitors Board and Visit Sweden will be focusing
on a social media contest to attract more international LGBT travelers
to Stockholm.

“Pink
Christmas is an annual highlight in Stockholm, with a number of
Christmas events. We hope to use the campaign ‘A Pink Christmas’ to
highlight the fact that Stockholm has tons to offer gay and lesbian
travelers during the Christmas season, too,” says Christina
Guggenberger, project manager of the Stockholm Gay & Lesbian Network
in Stockholm Visitors Board.

The Pink Christmas campaign can be found at facebook.com/gaylesbianstockholm
and is based on a contest in which the prize is a trip to Stockholm.
With themes such as Charge, Refresh and Recharge, the city hopes to
feature how Stockholm’s offering can fulfill dreams of travel. The
contest will take place over the three-week period from October 29–November 19, 2013.

URL: www.visitstockholm.com/pinkchristmas

Pink Christmas Week will be from December 9–15
in Stockholm, and is organized by Stockholm Gay Life. Over the course
of the week, there will be Christmas markets, concerts and pink
offerings at gay bars and clubs, as well as lectures and the Rainbow
Fund’s prize presentation. One of the highlights will be the crowning of
Lucia, followed by a “Pink Lucia” procession through parts of the city
ending up with a big party.