Anyone who has ever explored a new city or even their hometown has come across something that they wanted to learn about.

Until now, they were limited in ways to access the information. Available today on iOS, PHIND is a new, easy and fun way to explore life by doing what comes natural to us, taking photos. PHIND gives users information on locations, attractions and landmarks with a one-button push. Combining the two words of photo and find, PHIND gives users a wealth of information in an easy-to-read tile layout about what they are currently looking at.

“The idea for PHIND came to me when I was in London admiring the Wellington Arch,” said PHIND Co-Founder & CEO Rishi Jhunjhnuwala. “At the time, I didn’t know what it was and I wanted to learn who created it and why it was there but had no way of knowing besides doing a generic text search and combing through the hundreds of results. With PHIND, all that is needed is a simple photo and anyone can access all of that information and more in seconds.”

PHIND has access to over 100 million photos of locations, attractions, landmarks, and places in its database. If a traveler uses PHIND to take a photo of the Santa Monica Pier, they would receive a vast amount of information on the Southern California landmark including restaurants, bars and attractions, to name a few, that are available nearby. PHIND also works on smaller landmarks like statues by providing information on the artist and the history of the piece. Complimenting its patent-pending visual search algorithm, PHIND narrows its search results down based on the user’s location. All of this is done in a matter of seconds.

Additionally, PHIND builds contextual bridges that aggregate information on locations from Foursquare, Yelp, and Wikipedia along with many of the other major content providers to present historical facts, photos, reviews, hours of operation, social media profiles and more. PHIND also easily connects users to Uber to help get them to any destination.

PHIND works across the United States and in key international cities all over the world. Future releases of PHIND will see Android compatibility, the ability to share locations on social media accounts, purchase tickets for attractions and more.

PHIND is available for download in the App Store at https://itunes.apple.com/us/app/phind/id898016251?mt=8. Users can sign-up for a PHIND account either by using their Facebook account or signing up for a native user ID. 

(ANDROID  IS  IN THE  WORKS!)

For more information, please visit http://www.phind.it, like them on Facebook at https://www.facebook.com/phindapp and follow them on Twitter at https://www.twitter.com/phindapp.